A product/ service is only good if it sells, and it is marketing that helps you do the trick. Marketing can be loosely defined as the process through which a particular good, service or idea is successfully ‘sold’ to one’s target customers. Therefore, marketing is the most crucial department of any business, and the one that needs most attention.
Effective marketing requires several factors to be paid attention to. Whereas the subject of marketing requires an in depth analysis and study of a multitude of factors, here is a list of some basic aspects that you should keep in mind.
The target audience
This is where marketing starts; you need to know your audience. This is not as simple as it sounds as no group is fully homogenous. For an example, even though (according to the UN definition) anyone between the ages of 15 to 24 is considered as a young person, it does not mean that they have similar features and characteristics. They have diverse needs and passions, and if you intend to be an effective marketer, it is absolutely crucial that you have a fairly good understanding of the dynamics in the said target group.
Set a price
Price plays a significant role in how well your product is sold. This does not necessarily mean that you need to set cheaper prices. No. Sometimes, a high price is indicative of high quality, or, in other words, of a ‘brand’. This is why it is absolutely essential that you have a clear cut idea as to the financial ability of your target market, and what your long term goals are. The price you indicate in the end should be reflective of any costs incurred in producing the goods service, and the general price that your target market can afford.
You can also be creative and offer packages – this way the customers get to choose what they require and the prices they can afford. If you are in a field such as Vail wedding photography, then this is something you should definitely try.
People trust shop owners or companies that respond at the earliest possible time. Responsiveness is generally considered as an essential factor if one is specially trying to find a particular service. For an example, you do not want to work with a wedding photography team who does not find enough time to even reply to your email.
Thus, it is always a wise idea to try improving your customer relations methods. If possible, assign employees who are well trained and polite, and has the ability to answer customer queries efficiently. Whatever problem a customer might have, if you get to give a good customer experience to him/her, chances are that the customer will remain loyal to you, even in the future. Additionally, good customer relations will help in the promotion of your company/ service, as you will have loyal customers recommending you to their own contacts.